Tuning in: Sun Zhijun (third from left), vice-minister of the Publicity Department of the Central Committee of the Communist Party of China, attends the launch ceremony for a satellite digital television project in Kajiado County, Kenya, on Nov 30. Chinese media company StarTimes launched the project as part of its long-term agenda to bridge the rural-urban information gap in the East African nation. Li Baishun / Xinhua