Under the blue skies of the Zhalong National Nature Reserve in Qiqihar, Heilongjiang province, actor Shen Teng and fellow cast members dash through fields of towering reeds, laughing their way through a series of playful challenges.

The scene is lighthearted, but it also captures something more profound: a reality show rethinking how entertainment and travel can work together in storytelling.

As travel-themed programs crowd an increasingly competitive market, Natural High has carved out its own niche with a simple but distinctive formula — games plus tourism.

Now in its third season on Tencent Video, the show has pushed this concept even further, experimenting with richer cultural experiences and more immersive storytelling.

This fusion has resulted in a strong synergy: each episode highlights the unique characters of its destination while sparking genuine interest among viewers, creating a win-win for both the show and local tourism.