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Xiaomi upgrades its ecosystem strategy with sub-brand

By Song Jingli (chinadaily.com.cn) Updated: 2016-03-30 14:52

Xiaomi upgrades its ecosystem strategy with sub-brand

Xiaomi founder Lei Jun introduced the brand Mijia at a media conference held in Beijing on March 29, 2016.[Photo provided to chinadaily.com.cn]

The first product to enter the market under the brand Mijia is a smartphone-controlled induction heating pressure rice cooker.

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