Acrobatic extravaganza ERA marks 20th anniversary as it eyes more visitors
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Saroj Kanyang, chairman of TTN Plus, a travel company in Thailand, introduced the company's plan to take ERA to perform as a residential project in Pattaya next year. Kanyang expected that more than 70 percent of the audience would be local Thai people, and 30 percent international visitors.
ERA "successfully combined China's intangible cultural heritage with modern aesthetics, and introduced international creative professionals and new technologies to inject new vitality into the traditional acrobatics of China," said Ma Chencheng, chairman of Shanghai ERA Culture Development Co Ltd and president of SMG Live. Over the past 20 years, one out of every 30 international visitors to Shanghai has watched ERA, he said.