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Acrobatic extravaganza ERA marks 20th anniversary as it eyes more visitors

By ZHANG KUN in Shanghai | chinadaily.com.cn | Updated: 2025-09-30 17:40
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Ma Chencheng (left), president of Shanghai ERA Culture Development Co Ltd, and Gu Xiaochun, CEO of Shanghai Grand Dragon Travel Company, sign a strategic partnership to further develop overseas markets and attract more international visitors to see ERA. [Photo provided to chinadaily.com.cn]

ERA has built a partnership with more than 500 travel agencies at home and abroad. This ensures that about 300,000 visitors to Shanghai would watch the show during their stay in the city every year.

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